Copenhagen Pop-Up & Community Activation - Exercere’s first-ever pop-up shop in Copenhagen, designed to bring the brand’s online presence to life. The event launched with an exclusive influencer breakfast hosted by Sandra Willer, celebrating her collaboration with Exercere. Open to the community from noon till night, the space offered an immersive brand experience where customers could try and buy the collection in-store for the first time. A key initiative in strengthening community ties and building brand loyalty in the heart of Copenhagen.